2021年10月27日~29日 | 青岛·红岛国际会议展览中心 | 主办机构:中国国际贸易促进委员会农业行业分会 (农业农村部农业贸易促进中心) | 海外协办:美国海洋展览公司 Sea Fare Expositions, Inc.

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JANUARY 6, 2021

07:00 PST, USA
10:00 EST, USA

16:00 CET, EU
23:00 CST, China

* Webinar will be conducted in English *

2020 has been a year of unprecedented upheaval in the world’s largest seafood market. Shortly before the Year of the Rat began, China largely shut down as a new coronavirus swept through much of the country. Importers who had stocked up on seafood to meet the huge demand for China’s annual Spring Festival celebrations found themselves with huge inventories and nowhere to sell their seafood.  But while China began to reopen after a few months, getting seafood was a major challenge as airlines around the world slashed their flight schedules. Then this summer, positive cases of coronavirus were reported found on packages of imported cold chain foods, which cast doubt on the safety of imported frozen food in the market.  

As China’s economy continues to recover and people once again return to packed restaurants, will demand for imported seafood recover to pre 2020 levels? This two-hour Webinar hosted by the organizers of China Fisheries and Seafood Expo will feature market analysis by leading suppliers to the most important seafood market in the world.

ORGANIZERS / MODERATOR

Mme. Ma Hongtao
Secretary General / Director General 
CCPIT-Specialized Sub-Council of Agriculture
Agricultural Trade Promotion Center, MARA, P.R. China
Peter Redmayne
President
Sea Fare Group
CFSE2021 Webinar Headshot MaHongtao v1 1
Why China Needs More Seafood Imports

 

Mme. Ma Hongtao

Secretary General / Director General 
CCPIT-Specialized Sub-Council of Agriculture
Agricultural Trade Promotion Center, MARA, P.R. China
Speaker Bio

Mme. Ma Hongtao is the Secretary General of the China Council for the Promotion of International Trade, Sub Council Agriculture (CCPIT-SSA); and Director General of Agricultural Trade Promotion Center (ATPC) of MARA. Mdm. Ma has held a variety of positions in agricultural and commercial departments, both at the national and regional levels. CCPIT-SSA is a professional organization engaged in the promotion of trade, economic cooperation and technical exchange in the field of agriculture in China. CCPIT-SSA also organizes a number of expositions, including China Fisheries & Seafood Expo, which debuted in 1996 in Qingdao.

CFSE2021 Webinar Headshot RachelLiu v1 1
How Is Covid-19 Impacting Retail Seafood Sales in China?

 

Rachel Liu

National Seafood Procurement Expert
Freshippo
Speaker Bio

Rachel Liu is Senior Purchaser for Freshippo/Hema. Owned by China’s internet giant, Alibaba, Inc., Freshippo/Hema operates more than 150 new generation supermarkets in China. The chain, which is rapidly expanding, is a hybrid “bricks and mortar” and e-commerce concept. Live, fresh and frozen seafood are major contributors to the chain’s revenue.

SPEAKERS

CFSE2021 Webinar Headshot DrCuiHe v1 1
Trends of Aquatic Products Production and Market in China
 

Dr. Cui He

President
China Aquatic Products Processing and Marketing Alliance (CAPPMA)
Speaker Bio

Dr. Cui He, President of China Aquatic Products Processing and Marketing Alliance(CAPPMA), has been with the organization since 2007. Under his leadership, CAPPMA plays an important role in promoting the improvement of processing technology and management of aquatic products in China. CAPPMA serves the Chinese seafood industry by standardizing regulations and providing a variety of market assistance programs.

CFSE2021 Webinar Headshot VictoriaBraathen v1 1
Has China Lost Its Appetite for Farmed Salmon? Challenges and Opportunities
 

Victoria Braathen

China Director
Norwegian Seafood Council
Speaker Bio

Victoria Braathen is the China Director of the Norwegian Seafood Council (NSC). Based in Shanghai, Ms. Braathen is in charge of NSC’s branding and promotion programs throughout China. NSC has been promoting Norwegian salmon in China for more than 20 years, at both the retail and foodservice levels. In addition to salmon, NSC promotes pelagic species such as mackerel and Arctic cod under the Norwegian brand.

CFSE2021 Webinar Headshot JoseAntonioCamposano v1 2
For Ecuador’s Shrimp Farmers, the China Market Has Been a Roller Coaster Ride
 

Jose Antonio Camposano

Executive President
Camara Nacional de Acuacultura – Ecuador
Speaker Bio

Jose Antonio Camposano has been the Executive President of Ecuador’s Camara Nacional de Acuacultura (CNA) since 2011. CNA represents Ecuador’s leading shrimp exporters by promoting and developing international markets for Ecuador branded shrimp. José Antonio also holds the Presidency of the Board of Directors of the Corporation for the Promotion of Exports and Investments CORPEI and is a member of the Board of Directors of the Ecuadorian Federation of Exporters, FEDEXPOR He currently holds a position at the Advisory Board of the Sustainable Shrimp Partnership – SSP, an initiative presented by Ecuadorian companies that invites shrimp producers to compete in the international market with a product that meets the highest social and environmental standards.

CFSE2021 Webinar Headshot FanXubing v1 1
Inside China's Social Media: How Is It Impacting Seafood Demand?
 

Fan Xubing

CEO
Seabridge Marketing
Speaker Bio

Fan Xubing is the owner and CEO of Seabridge Marketing. Since 2003, Seabridge Marketing has contracted with a number of leading international seafood marketing organizations to help them develop and execute promotion campaigns to increase their sales in the Chinese market. Seabridge is a full-service marketing company and a leader in how to use social media to expand market awareness within both the wholesale distribution chain and with Chinese consumers.

ITEMS TO BE DISCUSSED INCLUDE

    • How will continued testing in China for traces of coronavirus on seafood packaging affect future demand?
    • How has social media impacted demand for imported seafood?
    • What are overseas suppliers doing to convince Chinese consumers that their seafood is safe?
    • Will Chinese importers risk stocking up again for Chinese New Year?
    • Can lower prices stimulate increased demand for imported seafood and lead to faster market recovery?
    • How long will it take for the Chinese demand for imported seafood to return to pre Covid-19 levels?
    • Winners and losers. What imported seafoods have been most impacted by Covid-19?
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